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Rooted in African creativity.

Discover the brands building Africa.

The talent is here. The creativity is here. Now, finding the makers behind the products you love can be easier. Daya brings African brands and the makers behind them into view.

A new home for discovering the people and businesses building across Africa.

What makes Daya different

Less searching.
More discovering.

Social media can make it hard to find every local brand in a category. Daya is designed to organise discovery, so shoppers can browse by what they want and find businesses making it.

01 / DISCOVER

Browse by product type

Explore categories such as fashion, beauty, electronics, home and more, then discover brands offering products in each category.

02 / LOCAL FIRST

Find African makers

Bring African brands and locally made alternatives into view, helping shoppers discover businesses they might otherwise miss.

03 / BRAND STORES

Explore each brand

Visit a store-style profile to learn about a business and browse the products it offers in one organised place.

04 / PRODUCT SPOTLIGHTS

See products worth a look

Spotlighted products and curated collections can help shoppers notice interesting finds and discover beyond familiar names.

05 / WHOLESALE

Discover bulk offers

Find products offered for wholesale and see bulk-buying details, helping retailers and other business buyers explore supply options.

06 / OFFERS

Find deals and offers

Browse eligible discounted products and wholesale offers in addition to everyday product discovery.

“What if finding an African shoe brand was as simple as choosing Shoes?”

Made for discovery

A simpler path from interest to brand.

Daya brings product categories, brand profiles and product listings together, making it easier to move from “I’m looking for this” to “Here are businesses that make it.”

STEP 01

Choose what you need

Start with a product type or collection instead of relying only on scattered posts and broad social searches.

STEP 02

Explore brands and products

Browse makers, visit their store profiles, and see the products they have listed.

STEP 03

Connect with local business

Discover new names, compare options, and find businesses behind products you want to learn more about.

For the people building

More visibility for local businesses.

Daya is designed to help African brands and manufacturers present their products in an organised place where shoppers can discover them by category.

For brands & makers

Show people what you make.

Create a dedicated store presence, organise your products, and help more shoppers find your business through product-focused discovery.

For shoppers & buyers

Find your next local favourite.

Explore African brands, discover alternatives, and browse retail or wholesale products from businesses in one place.

Inspired by Africa. Made for discovery.

Let’s make African brands easier to find.

Daya is a Hive Labs product with a simple ambition: help more people discover the makers and businesses building across Africa.